Local Business Results and Google Analytics


Posted: 6th July 2010

Since Time Immemorial, webmasters have been looking for ways to track exactly how much traffic comes through the Local Business Results that appear on google. It Seems that analytics itself will be able to reveal just how much these listings are worth.

The local business results (The little map with the listings) appear sporadically in google search results for location based searches (and sometimes for general terms). Great debates have raged over if these listings are actually ben meficial to the webmasters listed or is it simply an experiment by Google to see how much “Universal” results is too much for users.

There has been no mention of this on the Analytics blog, so it may be a new feature that’s being rolled out, and frankly it’s about time. The click through’s and impressions that we could access before are useful in the same way that a fuel guage that only tells you if it’s full or empty. The more accurately you can measure what drives people to your site the more effective your landing page.

It’s a bright day for analytics freaks and those who actually know what they’re doing online!